Elena Theodorou engineered her own exit from a 15-year investment banking career in the city in November 2009. She served as Global Head of FX eCommerce Sales for Investment Bank JPMorgan. She was responsible for growing and managing the Global FX eCommerce Sales and Marketing for the business for eight years.

By utilising her skills and knowledge of big bank strategies and her broad network she has created a company providing cutting edge training, coaching and consulting solutions. Whether business or personal, they are designed to move you from dreaming of your ideal life into actually living it – Quickly, Easily and Powerfully.

Some of Elena’s achievements include growing the client base from a handful of clients to thousands of clients. She has won a selection of client service and product awards consistently year on year, and grew the electronic trading business and JPMorgan eCommerce Brand to an exceptional level.

Elena began her professional working life at State Street Investment Bank in 1996, where she began as a data input clerk. She quickly advanced in her career by implementing strategies that ensured she always worked “Smarter” not harder. Her roles included working in confirmations (confirming the FX transactions clients dealt with the FX Sales), FX Sales, FX eCommerce Sales and client account management. Elena left State Street when she was sourced for JPMorgan.

Elena is also a Certified Practitioner of Neuro-Linguistic Programming (NLP), a trained Mentor/Coach, who has a Psychology Bsc, and extensive experience in personal growth and development. Elena has developed a number of expert strategies over the last 15 years that have enabled her to live her life by her design.

What others are saying….

“The coaching sessions with Elena have been absolutely inspiring and a very helpful experience. She made me realize how much positive thought and behaviours can influence the course of my life. I found that by putting out more positive my thoughts about my situations into the Universe it helped me to be more resourceful and achieve what I wanted, sometimes even more than I would have expect or as quickly.

As Elena often says ’The more you give to the world, the more you get back’. This really hit home for me and I experienced it first hand. Thanks to Elena and her step by step approach, in less than a year I have overcome many limiting beliefs and behaviours and have removed several of the excuses I use to use. I now feel more comfortable at work and in my life more broadly. She achieved this by making me think about my life, where I am now, where I want to be and what it was costly me by running these negative patterns. It made me realise I needed to make some change and take some action in order to have the life I wanted and break free of the things holding me back. It was such a great experience that I’d recommend Elena to everyone.” Sara Zacchini – Account Manager – Publicist

“The power of positive thought is at the centre of everyone’s happiness and before meeting Elena I never quite understood that. Elena has the uncanny ability to draw out what is important and make you focus on it, set goals and devise a realistic plan of attaining them. Anything is achievable, you just need to want and demand it. Following Elena’s guidance and mentorship throughout the last 5 years I have made leaps in my career which without her help may not have been possible. Thank you, Elena!” R. Fortunova – Sales – Investment Banking